The All Blacks Sevens and Black Ferns Sevens release new jerseys for RWC in San Francisco

Sport360 staff 20:05 09/07/2018
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The new All Blacks and Black Ferns Sevens jerseys

Just two weeks out from the Rugby World Cup Sevens in San Francisco, the All Blacks Sevens and Black Ferns Sevens have unveiled the new jerseys for tournament.

The reigning World Champions in both men’s and women’s Sevens, as well as men’s and women’s Fifteens, both teams also claimed the gold medal in the Commonwealth Games earlier this year.

This is the first time Black Ferns Sevens jerseys have been made available for purchase, a nod to the international success of the team and their growing fan base.

The Dark Energy jersey designs see the latest technology aligned with a sleek new design, featuring the team crests and “energised ferns” throughout.

New Zealand Rugby Head of Sponsorship Megan Compain said having both jerseys available for sale was great for fans of Sevens.

“It’s been a big year for both our sevens teams, no one will forget their heroics at the Commonwealth Games, bringing home double gold after exceptional campaigns.

“It is fantastic to see the success of the Black Ferns Sevens being recognised with their jerseys been made available for public sale for the first time and we expect they will be a popular item.

“We know the teams are working hard as they prepare to defend their World Cup crowns, so having the public able to show their support with these new jerseys is great,” said Compain.

Quentin Bleakley, adidas New Zealand Country Manager is excited to see the new jerseys in action this month.

“We’ve made many technical and visual changes to the new Sevens range for both teams which will benefit each athlete and their ability to deliver what they need to on the field. From lightweight fabric through to minimal seams and refined bands, each design change is aimed to help players preform to their best on what is arguably the biggest stage that they will face in their athletic career,” said Bleakley.

Jerseys are available for purchase online at and selected retail outlets.

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